What is Elite Youth?

Nike’s Elite Youth division is dedicated to providing a platform for the finest ballers in the nation and making a positive impact on cream of the crop high school players who strive to be the best. With Elite Youth, you’ll be able to find out about Nike events, get tips on how to stay on top of your game, and read about what’s going on in the high school and summer basketball scene.

The goal of Elite Youth is to give top-flight ballers a positive outlet where they will receive superior instruction, personal mentorship and the on-and-off-court experiences that will help them reach their basketball potential and achieve their goals.

There are four main events that Elite Youth has created and organized so that the best ballers in America can showcase their talent. Elite high school programs get to battle each other in tournaments such as the Nike Super 6 in New York. For the best high school players in the nation, Nike has established the Jordan Brand Classic. Top flight ballers get the opportunity to improve their game by receiving instruction from coaches and stars like LeBron James and Vince Carter at various Nike Skills Academies and at the Global Challenge in Portland, OR. And during the always-important summer circuit, Elite Youth has organized numerous events including the Boo Williams Invitational in Hampton, VA, and the Nike Peach Jam in North Augusta, SC.

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