What is Elite Youth?

NIKE’s Elite Youth division is dedicated to providing a platform for the finest ballers in the nation and making a positive impact on cream of the crop high school players who strive to be the best. With Elite Youth, you’ll be able to find out about NIKE events, get tips on how to stay on top of your game, and read about what’s going on in the high school and summer basketball scene.

The goal of Elite Youth is to give top-flight ballers a positive outlet where they will receive superior instruction, personal mentorship and the on-and-off-court experiences that will help them reach their basketball potential and achieve their goals.

There are four main elements that Elite Youth has created and organized so that the best ballers in America can showcase their talent. From our NIKE Skills Academies with NBA stars LeBron James, Paul Pierce, Amar’e Stoudemire and others to the newly launched Elite Youth Basketball League for travel team programs to the NIKE Global Challenge with the world’s best talent to the King City Classic where the best compete in front of hundreds of college coaches, NIKE elite youth has the complete basketball curriculum.

Frequently Asked Questions »